Logo Production

Logo 1 Production

This is the first part of my company logo, I had chosen to use the font 'skyline' from my font research. I had decided to do this mainly because of the fact that I felt it replicated the company more than the movie itself and I thought this would be more effective and not make it totally similar to other logos used in the romantic comedy sector. For this I had just basically typed up the text and then put an inner shadow and outer shadow on the text in order to make it stand out off the buildings; I firstly tried a white shadow but it had just made the text unclear, so I went on to try show continuity to my products so that it is obvious it does belong here, and this is why I chose to use the colour yellow. At first I was just going to use this alone as a logo but then I had felt that it was just too plain and needed something added to it, I have then gone on to produce an under caption.

I hadn't really changed much about the logo on here but I felt that it was too dull and dry before so I added an under caption in which says ;studio productions' and I used a font that could possible show my genre of film as it is quite a curled text and could connote happiness and romance. The font in which I used was 'romantic fatal sans serif' and I chose this because I felt in a way it contrasted with the 'SIDEVIEW' about the right amount and therefore made this more effective. I chose to put this text directly under the buildings and the end of the under caption is in line with the bottom of the lined buildings making it more clear and tidy.

Logo 2 Production

Firstly, I went on google to find a basic outline of a camera in which is used for filming and I did this because I like the layout of this but I did not want the image to stand off the page too much and look out of place. Once again I had made this in photoshop and at first I was just going to use black and white text. The 'picture perfect production' caption is directly underneath the camera and I feel it fits well with the image but I am planning on changing this in order to make it fit more within the image as 'picture' suggests just a basic camera and photography rather than film. I once again used the same text 'Romance Fatal Sans Serif' in order to show continuity and it represents my genre.

I decided that the logo was too plain without a background but I didn't want to use just a plain block background so instead I chose a simple gradient background. At first I was going to use red but I thought it was too bright so I then toned it down to a lighter pink and I felt this worked well with the rest of the image. However, when making the logo there was a white background on the image so I had to use the quick selection magic wand tool to select the white background and also the white blocks in the camera and by doing this I filled it with the gradient to make it look like it blends well on the page. I chose to colour the camera light grey because the white stood off the background too much and I wanted at least one of my logos to have some colour and this was how I made the logo. I coloured the under title purple to fit with the pink but I think this shade purple is too light and just blends in too much with the background so I am planning on changing this.

When coming to my final step of my logo I had a bit of an issue because of the fact that the photoshop version of this logo was gone meaning I couldn't edit the under title how I wanted to. From this I chose to open the 'JPEG' version in photoshop and use the selection tool to delete the text and background and then all I had to do from this was to find the correct gradient and re-colour my background. This was quite a simple edit to make and I then chose to use the same text again but change the terxt to 'Capturing Cinematics' because I felt this was more appropriate as these films are used in cinemas to prohect the movie itself. From this I view it and got some feedback from my friend Chloe to say I need to darken the purple so I then went on to choose a darker shade of purple that stands off the page but that isn't too dark.

Logo 3 Production

Firstly, I once again chose an image off google which shows three picture frames on top of eachother and then pasted these into photoshop to edit. At first when I pasted this image it was quite simple and were plain white and I then chose to use the magic wand tool to select the outer lines of the image in order to colour these black so it then stands out off the plain white background. I didn't feel that this was enough to make the logo look realistic so using the magic wand tool again I then selected the free space within the image and used the paint bucket tool to colour these a light grey colour which shows continuity with my previous logo.

I then added the under title Capturing Cinematics before deciding I was going to use this for my other logo but I thought that this was too far fetched and didn't fit well with the image. I chose at this stage not to add a background because it would then look too busy on the page and wouldn't resemble that of professional logos. I chose to change the text to 'Colwell' otherwise all my logos would be similar and I am using just a plain black text for this as it fits with the outline of the image itself.

This is my third final logo and I didn't change anything on this from the previous step except from the under title in which I had swapped with the previous logo as it was more appropriate to the image. The title I had changed it to was 'Picture Perfect' because the image shows pictures on top of each other. However, this is the one logo in which I am not fully happy with because it is largely plain but there is not much in which I can do with it to improve because if a background is used it looks too busy. Furthermore, it is only on the screen for a few seconds but it does show importance to the film itself but if I have time I am planning on making another logo in which can be used in replacement for this one.